Allyum advises IDKLIC’s shareholders on sale to PRN (USA)

Allyum, the Belgian corporate finance advisor dedicated to midcap companies, announced the closing of the sale of IDKLIC to PRN, a US based company owned by STRATACACHE.

Press Release - Brussels, December 18th 2017

iDKLIC provides thousands of pharmacies in Europe with turnkey and customizable content management, digital signage solutions and interactive digital advertising networks. Its Pharmaseen platform currently operates in Belgium, France, Ireland and Luxembourg, with multiple expansion opportunities throughout Europe. Pharmaseen is a unique health communication channel created specifically for the pharmacy retail environment. It attracts, engages and educates the audience while triggering point-of-decision upsell opportunities. 

The partnership will give PRN, which provides unique point-of-sale and highly visible advertising solutions to convenience stores and pharmacies, an expedited entry into the growing health and wellness market in Europe and a solid foundation upon which to build and expand. PRN will expand iDKLICK's proven platform for serving independent ppharmacies in the US. iDKLIC will have access to STRATACACHE's expansive Global network of field support, operations and customer support infrastructure as well as investment capital to support expansion into new markets and regions. 

For more information, visit: https://prn.to/2JR8Jn6

Jean-Charles Figoni, who remains CEO and will continue to lead the company's expansion in Europe, added: 

“Working with Allyum’s team was essential to the success of the transaction. The way they understand and anticipate the obstacles we faced as well as their technical expertise, made Allyum a privileged partner to build our growth.”

About iDKLIC