Multipharma group has signed an agreement for the sale of 100% of its parapharmaceutical business active on the Belgian & Luxembourg markets to a private Holding.
Founded in 1996 under the name “Equiform”, the Company has been the pioneer of the parapharmacy market in Belgium. In 2010, the company was renamed “iU” to support the diversification of its offer. The distribution network is spread throughout 21 point of sales mainly located in shopping malls. iU offers a wide selection of high quality products at affordable prices.
The carve-out of iU is part of the which initiated by Multipharma Group to refocus on its core business, namely the pharmacy.
"Allyum helped us achieve our objective of giving a new future to our subsidiary. Their vast network of investors and counterparts allowed us to select the best partner and negociate the best deal".
-- Fabienne Bryskère, Managing Director of Multipharma