Allyum advises IDKLIC’s shareholders on sale to PRN (USA)

Press Release – Waterloo, December 18th 2017

Allyum, the Belgian corporate finance advisor dedicated to midcap companies, announced the closing of the sale of IDKLIC to PRN, a US based company owned by STRATACACHE.

iDKLIC ( provides thousands of pharmacies in Europe with turnkey and customizable content management, digital signage solutions and interactive digital advertising networks. Its Pharmaseen platform currently operates in Belgium, France, Ireland and Luxembourg, with multiple expansion opportunities throughout Europe. Pharmaseen is a unique health communication channel created specifically for the pharmacy retail environment. It attracts, engages and educates the audience while triggering point-of-decision upsell opportunities.

The partnership will give PRN (, which provides unique point-of-sale and highly visible advertising solutions to convenience stores and pharmacies, an expedited entry into the growing health and wellness market in Europe and a solid foundation upon which to build and expand. PRN will expand iDKLIC’s proven platform for serving independent pharmacies in the US. iDKLIC will have access to STRATACACHE’s expansive Global network of field support, operations and customer support infrastructure as well as investment capital to support expansion into new markets and regions. For more information, visit:

Jean-Charles Figoni, who remains CEO and will continue to lead the company’s expansion in Europe, added: “Working with Allyum’s team was essential to the success of the transaction. The way they understand and anticipate the obstacles we faced as well as their technical expertise, made Allyum a privileged partner to build our growth.”

About iDKLIC

iDKLIC is a digital marketing specialist in retail pharmacy. Its technology and services are present in more than 1,250 pharmacies across Europe. With its roots in the heart of Europe, iDKLIC responded to a need from the pharmacy retail market: maximize direct communication with the customer and trigger impulse purchases with high-in return products. With its creativity, innovation and application of new technologies, iDKLIC will improve healthcare outcomes thanks to its new approaches to traditional challenges across multiple channels and areas in the healthcare industry. To learn more, visit


Allyum is a corporate finance company which advises innovative companies on financial transactions, fundraisings, IPO, Mergers & Acquisitions. With a multi-skilled team, Allyum is a key partner, understanding the challenges of its clients and providing them with financial recommendations. More than 100 companies have entrusted Allyum to conduct their financial transactions in Belgium and in other countries over the last 10 years.  For more information, visit

ALLYUM’s contacts:

Marc Kobylinski, Executive Director                   Louis Poot Baudier, Manager
Phone: + 32 2 626 25 05                                      Phone: + 32 2 626 25 06
Email :                                   Email :

Transactions closed in 2016 & 2017